It’s been a while since I have ranted about what’s really on my mind. One topic that I have been dwelling on is the very medium I utilize to DJ and Produce music. I completely understand there will always be purists who feel that vinyl will eventually make a full circle and DJs will be back to using records as their tools of choice… but somehow I strongly believe that as we embrace technology, the further we will be from that.
Many DJs are converting over to software platforms and moving away from CDs and for the most part – the almost obsolete pieces of vinyl we call records. I admit it is great to see that more and more top flight DJs are embracing the use of technology to promote their sound. I definitely have a lot to be thankful for, for people like Richie Hawtin.
Richie comes from those Detroit Techno days. He has seen the dance scene make several cycles over the past 20 years. More importantly he has progressed his sound on the wave of technology. Many people are a bit apprehensive about change – but Richie has always embraced it. In some way, shape or manner – Richie has been a pioneer of software DJing by propelling the overall customization, use and commercialization of Traktor. This platform has been embraced by professional and bedroom DJs alike and is quickly moving to become the new norm of the Digital DJ.
Then you have DJs like Rana Sobhany. A short-lived DJ career propelled to stardom by some fortune, the Web 2.0 and a couple of iPads. She has taken dance music to a new form by mixing music via two iPads and some apps. She has rid herself of any laptop or synthesizer. Her applications include Groovemaker House, Looptastic HD, iDaft, AC-7 Pro, Pianist Pro, and Sonosaurus Rex to be specific.
So when is being a digital DJ too digital? Is there even such a thing? For a while I struggled with the whole idea of using Traktor Pro as my tool of choice while DJing. But then I determined – who really cares? I should be more concerned about the quality of music that is being performed than really be concerned as to who I look in front of a bunch of people. At the end of the day it is about the music.
The two brothers who make up Tiefschwarz – Ali and Basti Schwarz – couldn’t have said it better. In a recent interview with DJ Tech Tools (http://www.djtechtools.com/2010/04/14/tiefschwarz-interview-the-death-of-vinyl-and-big-labels/) they discuss in detail the stigma that digital DJing is killing vinyl.
In the end, I strongly believe that it’s up to the performer to utilize the tools that are available to them to make sure everyone is having a great time and enjoying the music. I hope there’s a balance of DJs out there who use it all. I enjoy watching all types of DJs use their tools to the fullest. When a DJ does a great job, I can always gauge how well he/she is doing by the amount of people with smiles on their face and dancing to the beats.
Until next time!





